project : branding and marketing material
We have worked with Smartest Energy since 2003 – a couple of years after they launched. Consequently we weren’t involved in the initial logo and brand design. However by 2010 the company had grown so much that the brand needed to be revaluated at every level. Marketing research and workshops ensued, and it resulted in a simpler, cleaner, more impactful design that positioned Smartest Energy comfortably alongside the big six.