project : branding, corporate identity and packaging
The owner of Wildbreads wanted to produce and launch high end range of organic gourmet ice creams and sorbets.
We were involved in the logo, brand, packaging and retail fitout look and feel.
To back up the high impact visuals of the stores, the packaging for the take home product had to continue the strong branding theme, and immediately help differentiate the sorbet and ice cream range, as well as suggest the flavour. The original brush stroke was applied to the labeling of the ice creams, and a contemporary illustration was designed for the sorbets.
By applying vibrant colour schemes to these images, the brand was continued, while allowing each product its own identity, and a dark blue bar held the family together.